Few things in football spark as much debate as a new away kit. Liverpool’s 2025/26 version, made by Adidas in a cream off-white shade called Wonder White, brings something fans haven’t seen in years — a crest shaped by Anfield’s own Main Stand between the leaked previews and the official August 1 launch.
Color: Wonder White ·
Manufacturer: Adidas ·
Release Date: 1 August 2025 ·
Crest Inspiration: Anfield Main Stand ·
Fit: Slim fit ·
Price (Adult): TBC (estimated €90–€110)
Quick snapshot
- Kit color is Wonder White (adidas News)
- Manufacturer is Adidas (adidas News)
- Crest inspired by Anfield Main Stand (adidas News)
- Release date: 1 August 2025 (adidas News)
- Exact collar and shorts design details
- Final pricing across all markets
- Long-sleeve version availability
- June 2025: Leaked images surface online (adidas News)
- July 2025: Official announcement expected (adidas News)
- 1 August 2025: Release in stores (adidas News)
- Liverpool wear the kit in away matches from August 2025
- Pre-orders open weeks before launch
- Full collection including training wear expected
The eight key specs below cover the essentials — from materials and fit to the design story behind the crest.
| Specification | Detail |
|---|---|
| Full Name | Liverpool FC 2025/26 Away Kit |
| Manufacturer | Adidas (adidas News) |
| Color | Wonder White (adidas News) |
| Crest Inspiration | Anfield Main Stand (adidas News) |
| Release Date | 1 August 2025 (adidas News) |
| Price (Adult) | €90–€110 estimated; US authentic $150 (Adidas) |
| Fit | Slim fit |
| Material | 100% recycled polyester (performance fabric) |
What color is lfc away kit 25-26?
The exact color name
- Adidas calls the shade Wonder White — a cream off-white with subtle warmth (adidas News).
- Black and red detailing run along the three stripes and trim, giving the kit a clean but distinct contrast.
- The color replaces last season’s dark-toned away shirts with a lighter, more traditional second-kit look.
A cream base is a departure from the bright whites Liverpool has worn in recent away campaigns — it reads less sterile and more vintage, which aligns with the Anfield-inspired crest.
How the color was chosen
- Away kit colors are selected to avoid clashes with the home team’s kit and to offer commercial variety.
- Adidas and Liverpool collaborated on the shade to complement the shield crest and red accents (adidas News).
- The color has proven popular in early social media reactions, trending among fan forums.
The implication: Wonder White isn’t a neutral choice — it’s a deliberate bridge between Liverpool’s heritage and Adidas’ design language, and early buzz suggests it’s working.
When will Liverpool FC’s new Adidas kits for 2025/26 be released?
Official release date
- Adidas and Liverpool jointly launched the home and away jerseys on 1 August 2025 (adidas News).
- This marks the first time in 13 years that Adidas and Liverpool have presented both kits together for a season (adidas News).
- The Adidas deal kicked off a 10-year partnership, according to a Liverpool-linked commercial statement (SoccerBible).
Pre-order dates
- Pre-orders typically open 2–4 weeks before the official release date on both the Liverpool FC Store and Adidas.com.
- Fans who registered for early access on the official store received notifications ahead of the general sale.
Leak timeline
- Images of the kit surfaced online in June 2025 via kit-leak outlets before the official announcement.
- The final design matched those early leaks, confirming that the cream white and Anfield crest were accurate.
For buyers, the 1 August date is the one to mark. Pre-ordering early is the best bet for securing the authentic version before stock runs low — especially in popular sizes.
The pattern: Adidas and Liverpool are using simultaneous home-and-away launches to maximize commercial impact, making pre-order timing critical for fans who want the authentic version.
When can I buy a Liverpool 25-26 kit?
Where to purchase
- Official Liverpool FC Store — the primary retailer for the full kit collection, including home, away, and third shirts (Liverpool FC Store).
- Adidas.com — direct from the manufacturer, offering both the authentic and replica versions (Adidas).
- Third-party sports retailers like Central Sports and Hennebery Sports also carry stock.
Online stores
- Both the LFC store and Adidas offer global shipping, though regional pricing varies.
- In the US, the authentic away jersey was listed at $150 original price and $105 on sale (Adidas).
- EU pricing is estimated between €90 and €110 for the replica version.
In-store availability
- Physical stores at Anfield and Adidas flagship locations in major cities stocked the kit from release day.
- Third-party sports retailers typically receive stock within the same week.
The trade-off: buying from the official store guarantees authenticity and supports the club directly, but third-party sellers sometimes offer discounts. The authentic version from Adidas is pricier but uses lighter, performance-grade fabric.
What will the 25-26 Liverpool kit look like?
Crest design inspired by Anfield
- The away jersey places the Liver Bird inside a shield whose shape is directly inspired by Anfield’s original main stand from 1906 (adidas News).
- This is the first time the away crest carries such a specific architectural reference.
- Adidas says the design is meant to evoke the feeling that “everywhere is Anfield” (Adidas).
A kit designed for away matches carries a crest that literally brings Anfield with it — a clever tension that turns every away ground into a home fixture.
Kit details and stripes
- The kit features Adidas’ signature three stripes in black, with thin red piping on the collar and cuffs.
- A slim fit cut and heat-applied finishing give it a modern, streamlined silhouette.
- The material is 100% recycled polyester, aligning with Adidas’ sustainability commitments.
Comparison with previous away kits
- Last season’s away kit (24/25) used darker tones — this is a return to a lighter palette.
- The 23/24 away shirt featured a green and white scheme; the new Wonder White is a significant visual departure.
- Adidas previously supplied Liverpool from 1985 to 1996 and 2006 to 2012; the new kit reintroduces their design language after a 13-year gap (adidas News).
What this means: the 25/26 away kit isn’t just a new color — it’s a reset of Liverpool’s visual identity on the road, one that leans into the club’s architectural history and Adidas’ heritage stripes.
Why are away kits different colors?
Historical reasons
- Away kits were introduced to solve the problem of color clashes between two teams’ home shirts.
- The earliest recorded away kits date back to the late 19th century, when clubs simply wore a different set of shirts.
Club and league regulations
- The Premier League and UEFA require each team to have a contrasting away or third kit for matches where the home kit clashes.
- Clubs must submit both home and away designs for approval before each season.
Fan preference and commercial factors
- Away kits are big revenue drivers — fans often buy both home and away shirts each season.
- Clubs use away kits to experiment with design in ways they can’t with the traditional home red.
- Goal reports that Liverpool’s new Adidas deal is projected to bring in over £60 million annually (Goal).
The pattern: away kits have evolved from a practical necessity into a commercial and creative canvas. The 25/26 Wonder White kit is a prime example — it solves a clash problem while telling a story that the home kit can’t.
Timeline
- June 2025 — Leaked images of the away kit surface on kit-leak platforms
- July 2025 — Official announcement and pre-order window opens
- 1 August 2025 — Official release and availability in stores (adidas News)
- August 2025 — Liverpool wear the kit in away matches for the first time
Clarity check
Confirmed facts
- Kit color is Wonder White (adidas News)
- Manufacturer is Adidas (adidas News)
- Crest inspired by Anfield Main Stand (adidas News)
- Release date: 1 August 2025 (adidas News)
- Adidas deal runs for 10 years (SoccerBible)
What’s unclear
- Exact collar and shorts design details
- Final pricing across EU, US, and Asia
- Availability of a long-sleeve version
- Third kit design and release date
Quotes from the campaign
“The away jersey places the Liver Bird inside a shield whose shape was inspired by the original main stand at Anfield from 1906.”
— Adidas product description (adidas News)
“In the 25/26 season, everywhere is Anfield.”
— Adidas campaign tagline (Adidas)
“The Adidas deal marks the beginning of a 10-year relationship for Liverpool and Adidas.”
— Commercial statement reported by SoccerBible
“Liverpool’s new Adidas deal is projected to bring in over £60 million annually.”
— Goal analysis of the commercial agreement
Summary
The 2025/26 Liverpool away kit is more than a change of color — it’s the first Adidas shirt in over a decade, carrying a crest that turns every away match into a home game. For fans in the UK and across Europe, the decision is straightforward: pre-order the authentic version from the Liverpool FC Store or Adidas by late July, or risk waiting for restocks after the August 1 launch. The alternative is to gamble on third-party prices — and with a design this specific, that’s a bet most fans won’t want to take.
For a comprehensive overview of the entire collection, including pricing and purchase options, check out the new Liverpool kit 25/26 guide.
Frequently asked questions
Can I personalize the Liverpool 25/26 away kit?
Yes. Both the Liverpool FC Store and Adidas.com offer printing for player names and numbers — including Szoboszlai, Salah, and Van Dijk — at an additional cost.
What sizes are available for the 25/26 away kit?
Sizes typically range from XS to XXL for adults, and from 3–4 years up to 13–14 years for kids. Authentic versions may have a different fit than replica.
Is the kit available for women and kids?
Yes. The official store stocks men’s, women’s, and youth versions of the away kit, though women’s cuts may vary by market.
Does the kit come with a warranty?
Adidas offers a standard manufacturer’s warranty against defects. Check the specific return policy on the Liverpool FC Store for full terms.
What is the return policy for the official store?
The Liverpool FC Store typically accepts returns within 30 days of delivery for unworn items. Personalized kits may be excluded from returns.
How does this kit compare to the 24/25 away kit?
The 24/25 away kit used a darker color scheme. The 25/26 switches to a cream off-white Wonder White with a completely new crest design inspired by Anfield’s Main Stand.
Will the kit be available in a full-sleeve version?
As of now, no long-sleeve version has been confirmed by Adidas or the club store. Availability may vary by region and market demand.
Related reading
- UEFA Champions League 2025/26 — Liverpool’s campaign where this kit will be worn
- Mens Zip Up Hoodies: Sale, Nike, Cheap Ireland Guide — Sportswear buying tips for kit-adjacent apparel
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Kieran Doherty covers Westminster, Whitehall, councils, local government and institutional reporting for Civic Affairs.